{"product_id":"nisi-athena-prime-35mm-t1-9-full-frame-lens-pl-mount-1","title":"NiSi ATHENA PRIME 35mm T1.9 Full-Frame Lens (PL Mount)","description":"\u003cp\u003e\u003cstrong\u003eNiSi Athena is a range of 8x full frame ultra-fast cine primes from 14mm to 135mm. These lenses have disrupted the price point of premium cine primes, outperforming a lot of competitors that cost 3-4x times as much.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Athena lenses all have a \u003cstrong\u003euniform design, weight and balance\u003c\/strong\u003e (135mm excluded) which makes them a \u003cstrong\u003edream to rig and stabilise\u003c\/strong\u003e. The Athenas are \u003cstrong\u003eincredibly sharp\u003c\/strong\u003e, even wide open, \u003cstrong\u003ewithout any compromise to colour or contrast\u003c\/strong\u003e. A simple construction guarantees clean flare with a pleasant aesthetic and a natural bloom will give you new confidence to shoot into the light. These lenses feature no noticeable distortion, chromatic abberation or focus breathing. A 16-blade iris delivers beautiful round bokeh at all focal lengths from 14mm to 135mm, creating beautiful subject isolation. \u003c\/p\u003e\u003cp\u003eWe can carry on here forever, but we recommend you visit \u003ca href=\"https:\/\/9161dc-2.myshopify.com\/pages\/the-picture\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eThe Picture\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e for locally produced sample footage, or check out the endless barrage of \u003ca href=\"https:\/\/9161dc-2.myshopify.com\/pages\/reviews\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eYoutube reviews\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e by the world's top film gear review channels that absolutely love these lenses.\u003c\/p\u003e\u003cp\u003e\n\n\u003c\/p\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":51499851350333,"sku":"ATHENAPL35","price":24999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5870\/8285\/files\/8531348c91b97e4413d474de00b27eb3_3fad5176-1d73-42b1-aaea-4d7995da7be4.png?v=1773572750","url":"https:\/\/www.icilylive.co.za\/products\/nisi-athena-prime-35mm-t1-9-full-frame-lens-pl-mount-1","provider":"Icily Live","version":"1.0","type":"link"}