{"product_id":"sony-fe-50mm-f-1-8-lens-1","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal-length prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile lens designed for full-frame E-mount mirrorless cameras. Blending a sleek stature with a versatile focal length, this 50mm prime excels in a variety of shooting situations and the f\/1.8 maximum aperture helps straddle an ideal balance between brightness and a compact form factor.\u003c\/p\u003e    \u003ch4\u003eOptical Design\u003c\/h4\u003e    \u003cul\u003e   \u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e   \u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e   \u003cli\u003eBesides contributing to depth of field control and low-light performance, the bright f\/1.8 design also helps to achieve a lightweight and compact profile, making this lens suitable for everyday, walkaround shooting.\u003c\/li\u003e   \u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e  \u003c\/ul\u003e    \u003ch4\u003eAutofocus and Physical Design\u003c\/h4\u003e    \u003cul\u003e   \u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e   \u003cli\u003eMinimum focusing distance of 1.5' and a 0.15x maximum magnification suit working with nearby subjects.\u003c\/li\u003e   \u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51504526655805,"sku":"LENSOE50F18F","price":5795.94,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5870\/8285\/files\/7806ad6895a99c52c1f9f67e6c23f3d1_e476a5cb-1ec8-4ca8-a489-077835a17011.png?v=1774876856","url":"https:\/\/www.icilylive.co.za\/products\/sony-fe-50mm-f-1-8-lens-1","provider":"Icily Live","version":"1.0","type":"link"}