Technical Sales Specialist – Video, Photo, Lighting & Audio

POSITION OVERVIEW
We are seeking a skilled and passionate Technical Sales Specialist to join our team. This role is ideal for a technically minded professional with strong knowledge of professional video, photography, lighting, and audio equipment. The successful candidate will provide technical support, product guidance, system configuration assistance, and hands-on demonstrations to both internal sales teams and customers. You will play a key role in ensuring clients receive technically accurate advice, correct system design, and reliable after-sales support. This is a client-facing technical role requiring both deep product knowledge and strong communication skills.

KEY RESPONSIBILITIES
• Provide technical support and product guidance across video, photography, lighting, and audio equipment
• Assist customers in selecting appropriate equipment based on their application and budget
• Conduct product demonstrations and technical presentations
• Configure, test, and troubleshoot equipment before dispatch or installation
• Support the sales team with technical specifications and system design
• Assist with complex quotations requiring technical input
• Provide after-sales technical support (in-store, telephonic, and on-site where required)
• Stay up to date with new product releases, firmware updates, and industry trends
• Liaise with suppliers and manufacturers for escalated technical queries
• Assist with training internal staff on new products and technologies

MINIMUM REQUIREMENTS
• Minimum 3–5 years’ hands-on experience in professional video, photography, lighting, or audio equipment
• Strong working knowledge of broadcast cameras, mirrorless/DSLR systems, lighting systems (LED, studio, location), and professional audio equipment
• Experience with signal flow, audio routing, and basic networking concepts
• Understanding of video formats, codecs, frame rates, color profiles, and workflow
• Ability to troubleshoot hardware and basic software issues
• Valid driver’s license
• Excellent written and verbal communication skills
• Ability to work in a fast-paced technical retail or distribution environment

KEY COMPETENCIES
• Strong problem-solving ability
• High level of technical curiosity and continuous learning
• Customer-focused mindset
• Clear and confident communicator
• Detail-oriented and methodical
• Ability to translate complex technical information into practical advice
• Team player with strong collaboration skills
• Ability to manage multiple tasks and priorities
• Professional and presentable when dealing with clients

PERSONAL ATTRIBUTES
• Patient and approachable.
• Proactive and reliable.
• Well-organized with a structured work style.

JOB TYPE
Full time - In office (Kraaifontein)
Mon - Fri 08:00 - 17:00

APPLICATION PROCESS
Interested applicants should submit their CV to icilyhr@icily.co.za If you do not receive a response within 4 weeks, please consider your application unsuccessful. Only shortlisted applicants will be contacted.